The remaining six speakers for the upcoming Big Marketing Meet Up event have been revealed, completing the 15-person strong programme.
The November 14 day-long feat will see professionals from all areas of industry expertise share their top tips, teachings and potential prescience with attendees.
Big Marketing Meet Ups are also renowned for their networking opportunities, enabling ticket holders to socialise with the community and meet like minded individuals.
Attendees will also avail of enticing extras, including a fully-comped lunch, drinks plus much more to be discovered inside Belfast’s ICC.
Rachel Moss will be bringing her career experiences, including working as Head of Marketing Strategy for National Lottery operator Allwyn UK, to Belfast, outlining the path she has taken from a beginner in business to the marketing giant she is today.
Frequently mentoring on the Marketing Leadership Masterclass, Rachel is no stranger to a room of budding marketers and her passion for the sector emanates during her talks.
Speaking on what makes a brand’s outputs successful, Rachel said: “I believe that marketing effectiveness is about more than just measurement, it starts with consumer insight, it’s about telling compelling stories to your stakeholders and about building teams both inside your business and with your agency partners.
“I’m looking forward to sharing what’s worked for me to deliver successful business outcomes.”
Joining Rachel Moss on November 14 is Andi Jarvis, host of Strategy Sessions podcast, a show that does exactly what it says on the tin, frequently interviewing the world’s greatest marketers and providing industry tips to listeners.
Having set up Eximo Marketing back in 2017, Andi is well-versed in aiding companies with their promotion needs, creating strategies, campaigns and training schemes for businesses in Ireland and beyond.
Similar to Andi, Helen Edwards specialises in brand positioning, strategy, engagement, architecture and portfolio planning, as well as consumer insights, and will be providing her insightful takes on all topics at Belfast’s BMMU.
The award-winning columnist and branding consultant is a jack of all trades, previously published her book ‘Creating Passion Brands’ and currently working as both director of Passionbrand and Adjunct Associate Professor of Marketing at London Business School.
This autumn’s event will also see the inclusion of celebrated author Matt Swain.
Despite entering into the career in a different way, having first started in finance, Matt’s swap from corporate to collective media has proved a fruitful decision, enabling him to work with high-flying UK clients, garner over one million social media followers and curate his exclusive marketing community, Social Club.
Talking about what should be valued most in the marketing industry, Matt said: ”We no longer live in an attention economy. We live in a trust economy.
“Everyone has been fighting for clicks but in the process have lost & eroded brand trust.
“Now it’s all about building genuine industry-specific authority, meaningful trust with your target persona.”
Andrew Tindall, Senior Vice President of Global Partnerships at System1 and The Drum columnist joins the list of expert names who will appear at the ICC, Belfast, in less than a month.
Championing data usage alongside emotion and creativity, Andrew’s outlook on marketing is incredibly practical and straight-to-the-point, making his talk one not to be missed for an honest outlook.
Rounding off this year’s programme, Ben Saul-Garner will be bringing raw recounts of his unusual experiences to the Big Marketing Meet Up stage.
Ben has co-founded multiple businesses, including Rebel Book Club and Attachment, ventures which specialise in non-fiction and culture marketing respectively, giving him a broad spectrum of interests and insights, to reflect on.
Speaking on how the wider world is an impactful learning station, Ben said: “I’ve found the best lessons and insights often come from unconventional places that are a far cry from the office.
“I’m looking forward to heading to Belfast and sharing some stories from ten nights alone on a desert island that have had a big impact both personally and professionally.”
To find out more about the programme and to secure your tickets, go to bmmubelfast.com
