Local jewellery brand Lustre and Love, has been shortlisted for a major jewellery industry award for the second year in a row. Founded by two sisters, the female led brand is one of the eight businesses nominated in the ‘Emerging Jewellery/Watch Brand of the Year’ category.
Dubbed the “pinnacle” and “Oscars of the jewellery industry”, the UK Jewellery Awards is the longest running and most prestigious awards event and is set to celebrate its 32nd year.
The Awards received a record number of applications this year and Lustre and Love secured a finalist spot following the annual judging. Winners of the 2024 UK Jewellery Awards will be revealed on 26th June during an awards ceremony at the iconic Old Billingsgate in London, with over 600 people expected to attend.
Established in 2022, Lustre & Love is a luxury demi-fine jewellery brand with sustainability underpinning the overall ethos of the business. This year the 2024 award shortlist recognises the brands ongoing dedication and commitment to sustainability, their unique jewellery designs, digital innovation and marketing.
Jewellery collections include uniquely designed pieces, including necklaces, rings, earrings and bracelets, all engraved with an empowering meaning to inspire the wearer. Both sisters are extremely dedicated to offering ‘statement’ signature jewellery to the eco-conscious consumer and to ‘stand out’ in the demi-fine jewellery market.
Recently, the female-founded brand announced an exciting strategic collaboration with Goodman Bros’ permanent welded jewellery business, Perma Jewel, to introduce a collection of charms for its bracelet range.
Sister duo, Deborah and Kirstie commented on their award shortlist and new partnership with Perma Jewel: “Permanent welded jewellery is one of the latest trends to hit the high street along with ear curation services, fitting into the wider demand for experiential retail. We identified a gap in the market to design bespoke charms tailored for smaller permanent chains.
“Our collaboration with Perma Jewel means that customers can now choose unique charms with meaningful stories that resonate with them and evoke emotion creating a truly personalised jewellery experience. Retailers will have the opportunity to provide this jewellery experience in store with unique creations to embrace a competitive advantage in the marketplace.
“We are thrilled to be nominated in the UK Jewellery Awards for the second year in a row, we take great pride in the continued recognition of our hard work and dedicated team. We are hopeful to take home a trophy this year and look forward to the award celebrations.”
The sisters added: “2024 is a busy year commercially and environmentally for us, securing UK retail contracts, and embracing charity collaborations to help support local people affected by particular issues. Watch this space!”
For further information, visit www.lustreandlove.co.uk.
